February 25, 2011 12:00 PM | by 
Sony Ericsson’s exec claims that the Xperia Play is “cooler than iPhone”. No prizes for guessing that it was David Hilton that came up with this speech. This April, the Xperia Play will finally be released. You’ll be able to decide for yourself. And the UK exec said that the Xperia Play is likely to cost “the same or probably a little bit less” than the iPhone 4.
Hilton said, “The first thing this does is put Sony Ericsson firmly back in the game of smartphones. It puts our smartphones out there with the latest Android technology, the benefits of that coupled with the best of Sony technology that make using a Sony Ericsson much more satisfying, much more enjoyable and frankly much more cool than using an iPhone. If someone wants the ultimate gaming machine and is prepared to wait until later in 2011, then the NGP might be for them. But they would have to carry another smartphone and many people don’t want to do that”.