Starting in April, Star Wars character Darth Vader has been appearing on various ads of the Samsung Galaxy S, which is offered in Japan through mobile carrier NTT DoComo. It has recently been revealed that the campaign uses Darth Vader to grab people’s attention and to represent the cell phone, as he is ‘always with you.’

What do you think about this marketing strategy? Check out the recent press conference in Tokyo with Darth Vader!

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