Online Ads Dominated by iPhone and Android

AdMob statistics show that in the fourth quarter of 2009, the iPhone and Android smartphone operating systems accounted for 67% of all online advertisement views. Android marketing share quadrupled from 4% in Q1 to 16% by the end of last year. HTC’s drastically increased spending is part of the reason for Android’s rise.


Although insignificant in North America, Nokia’s Symbian OS still maintains 21% worldwide share thanks to dominance in Africa and Asia and robust presence in Latin America and Eastern Europe. Microsoft spends little on advertising and possesses only 3% of the market with its Windows Mobile OS. While Apple’s iPhone OS 3.0 has a commanding 51%, Android is likely to continue its significant growth. It remains to be seen whether RIM and Symbian can compete with the iPhone and Android in 2010.

In manufacturing, HTC is now level with Motorola and above Sony Ericsson, but they all trailing Samsung, Nokia, and Apple. With LG, Samsung, Sony, Motorola, and HTC all bringing out dozens of new Android handhelds this year, and Apple likely to launch its 4th generation iPhone, the battle (especially in North American and Western Europe) is shaping up to be a two-horse race.

Incidentally, Google has purchased AdMob.

Source: AdMob